3 Southern California Fashion Brands Collaborate for Le Pickle | The Ritz Herald

2022-05-27 23:42:40 By : Mr. Ethan Zheng

National News and Press Releases. Local and Regional Perspectives. Media Advisories.

News in Focus. Corporate Analytics. Brand Reviews. Policy Commentaries.

Three SoCal, beach-based powerhouse fashion brands are coming together to kickoff summer in true coastal-luxe style with the launch of “LE PICKLE.” The design-forward collab comes from Fenix Sportier, Ping Pong Surf Club, and Good Together House, and is all about introducing stylish and elevated court-ready accessories geared toward the growing obsession with the sport of pickleball.

“Pickleball is becoming an obsessively popular sport and, even more so, a big social activity. Isn’t it time to make it chic and add some style and luxury to the sport?” said Lauren Bruksch, CEO/Designer of Fenix Sportier, an elevated athleisure brand of luxury leather sports accessories, all designed and handcrafted locally in its Los Angeles studio.

The LE PICKLE capsule collection launches today with a “Ping Pong. Pickle. Pizza” Party at the Laguna Beach retail pillar of Good Together House, an upscale boutique from Laguna Beach design veteran Dana Marron (co-owner of Laguna Supply) embodying the understated and sophisticated “coastal luxe” aesthetic of Laguna Beach.

To create truly unique “court to beach” inspired product, Ping Pong Surf Club is contributing its cool, artistic graphics to the collaboration, inspired by its flagship, sell-out brand, LE SURF. All branding is conceived and designed by founder/designer Raan Mello, who runs Ping Pong Surf Club and is a 20+ year veteran of the surf industry.

The LE PICKLE collaboration is a playfully chic name that nods to the current obsession with pickleball and infuses pickleball accessories with sophisticated, modern design and luxe details like perforated leather, statement zippers and cool graphics.

Fenix Sportier headlines the capsule collection with the design of an exclusive collection of perforated leather pickleball covers/crossbody bags emblazoned with the LE PICKLE graphic, as well as leather and suede pickleball carriers and smaller dopp kit / gear bags embossed with “Pickleball All Day Everyday.” Good Together House will also feature several other popular Fenix Sportier styles that are summer must-haves, including clear beach/boat/pool tote bags in varying sizes, stylish perforated leather visors and other small accessories perfect for court and cabana life.

With the demands of summer milestone moments such as Memorial Day, Father’s Day, and graduation, the collaboration founders wanted to provide an easy grab-and-go gift concept with a shopping-with-ease experience. Several of the Fenix Sportier designs can be further customized by being sent out to the brand’s nearby Los Angeles studio for monogramming and embossing, making it the perfect heirloom leather keepsake for important occasions.

Fenix Sportier LE PICKLE Capsule Collection and other styles at Good Together House include:

Good Together House will also have a colorful collection of tees, crew sweats, totes, hats and rugs featuring the LE SURF and LE PICKLE graphics.

A former Mattel executive and lifelong tennis enthusiast, Lauren Bruksch founded the Fenix Sportier label with the mission of bringing style and fashion to the court. She imagined product she could take from the tennis court to a business lunch and launched the luxury athleisure line in 2018 in Manhattan Beach, California. Now the brand spans styles and sports with the goal of adding style and luxury to sports – whether a player or fan.

“We are so excited to be part of this SoCal collab and work with other creative, beach-spirited design minds. The Laguna Beach customer is about understated luxury and elevated design details – casual, cool. LE PICKLE is exactly that,” says Lauren Bruksch, Founder of Fenix Sportier.